selling gated luxury in a waterfront community: A case study
10939 84th PL NE, KIRKLAND, WA
4 BED | 2.5 BATH | 4,310 sq ft
SOLD FOR $3,400,000
summary
This sale represented far more than a standard real estate transaction—it was the first time this Woodland Cove home had ever been brought to market after 36 years with a single owner. For our clients, selling their childhood home meant saying goodbye to a place filled with decades of memories, tradition, and meaning. As the family prepared for an estate sale, they needed a trusted partner who could guide them through every step with clarity and care.
Over the course of seven months, we worked closely with the family to determine which renovations would truly enhance the home’s value, how to preserve its character while appealing to today’s buyers, and how to position it within Kirkland’s competitive luxury market. With my personal connection to Woodland Cove and deep understanding of its unique features such as the gated privacy, private Lake Washington access including a dock with boat moorage, and sought-after elevated lifestyle, we crafted a thoughtful strategy that honored the home’s legacy while maximizing its market impact.
The result was a beautifully prepared and expertly marketed listing that resonated with the right buyers—allowing this beloved home to begin its next chapter with the respect and attention it deserved.
our selling strategy
RENOVATION CONSULTATION
Often times, any home coming to market can benefit from a refresh before being listed. In this case, the home had been well maintained but mostly cosmetically untouched for many years. We provided guidance and suggestions along the way to help determine what updates would be most beneficial to maximize appeal to today’s luxury buyers and to ensure the work was completed on time and in line with our shared vision.
Professional staging
Staging makes all the difference. The goal of staging is to enable the prospective homebuyers to envision themselves in the home and to elevate the visual appeal when marketing the home. This can be difficult to do when there are personal items around or a space is too cluttered. After discussing with the sellers, we agreed that a clean, modern staging approach would enhance the home’s unique features while complimenting its timeless architecture.
High Quality Photography & Videography
Stunning imagery is key for marketing a luxury home like this one. Through professional photos, drone shots, and a cinematic video tour, we showcased both the property’s unique attributes and the beauty of the Woodland Cove community. The video tour generated significant engagement, reaching more than 4,500 YouTube viewers.
custom property website
Creating a strong digital footprint for the home was essential to support our broader marketing strategy, including email outreach, social media promotion, and paid advertising. We developed a dedicated property webpage featuring an in-depth write-up, important details, high-resolution photos, and the custom video tour. This allowed buyers and their agents to experience the home online and build interest before scheduling an in-person visit.
email marketing
Because email marketing is highly effective for reaching agents with qualified buyers, we created a personalized email highlighting the home’s features, scheduled open houses, and a direct link to the MLS and property website. In addition to sending this to over 1,000 local agents, we also sent it to members of the Woodland Cove community to tap into their personal networks. This strategy generated strong early interest by putting the listing in front of both prospective buyers and the agents who influence their decisions.
Online advertising & social media campaigns
Beyond our direct email outreach and dedicated property website, we strategically placed this listing in front of active luxury home shoppers. We promoted the home across premier platforms like the Wall Street Journal, Robb Report, YouTube, and other high-visibility channels. The listing also received extensive exposure through our own social media presence and eXp’s networks on Facebook and Instagram, ensuring it reached the widest audience possible.
THe results
4,500+
Views of the professionally crafted property walkthrough video on Youtube
906
Local real estate agents emailed announcing the listing once on the market, with over 65% opening the email and over 30% viewing the custom property website
350+
Views of the custom property website built for enhancing online marketing and visibility
7
Less days this home spent on market than the average residential home in the 98034 zip code
<30
Days to close the transaction from mutual acceptance
hear what our clients have to say
“Veronica is a fantastic real estate professional who helped us every step of the way with the sale of our property. She's knowledgeable, strategic, and dedicated to making the process as smooth and stress-free as possible. She knew exactly how to price our home, prepare and stage it, and market it for optimal results, and was instrumental throughout negotiations with new buyers. She was in constant contact with us and always available to coach us through every small nuance. We are lucky to have found Veronica and grateful that we chose her as our agent!”
THINKING ABOUT SELLING?
I’d love to be your trusted resource to guide you through the selling process and for all things real estate within Greater Seattle and the Eastside. You can book a complimentary selling consultation with me that fits your schedule below.