selling west seattle waterfront: A case study
9227 FAUNTLEROY WAY SW, SEATTLE
4 BED | 3.5 BATH | 2,783 sq ft
SOLD FOR $3,425,000
summary
This breathtaking waterfront home nestled in Fauntleroy Cove right next to the ferry was my client’s family home for over 20 years. They decided to size down to a condo on Alki and find lucky new homeowners for the property who would cherish it as much as they did all those years.
After receiving two offers within the first week the property was listed, our chosen offer fell through due to a simple change of mind which came as quite a surprise considering our careful choosing based on terms and price. Despite this, we were still able to secure $50K over the list price and get the property under just 3 days after being back on market. The success of this story can be attributed to not only the unique features of this home, such as the 75 feet of waterfront, but to the strategic professional services and marketing plan implemented for the listing.
our selling strategy
appraisal and boundary mapping
Waterfront homes often times come with the unique challenge of items like tide rights and waterfront frontage ownership rights. In this case, it was important that we hire an experienced appraisal company to map the boundary of the property and also ensure renovations such as the recently built mother in law suite were included in the square footage of the property.
Professional staging
Staging makes all the difference. The goal of staging is to enable the prospective homebuyers to envision themselves in the home. This can be difficult to do when there are personal items around or a space is too cluttered. After educating the sellers, we agreed that a clean, modern staging approach would maximize appeal to buyers. This involved moving the homeowners items out and bringing in new furniture and decor.
High Quality Photography & Videography
They say a picture is worth a thousand words, and that couldn't be more true when it comes to a waterfront home. Using professional photography services, including drone images and videography, truly helped capture the unique features of the property and the beauty of the area. Check out the property video here
custom property website
Establishing an online presence for the property was critical in order to support other marketing efforts such as email, social media, and advertising. We built a custom webpage for the property which included a detailed description, key facts and features, high quality photos of the interior and exterior, and the promotional video created just for this home. This enabled prospective homebuyers and their agents to get a true feel for the home before scheduling a walk through.
email marketing
Email is a powerful tool for reaching real estate agents who may have a buyer looking for exactly this home. That’s why we sent a customized email including the details of the property, when the open houses were scheduled for, the MLS listing, and a link to the property website once the listing was live. This created more eyes on the property and ensured we reached not only future homebuyers, but agents working on behalf of buyers.
Online advertising & social media campaigns
In addition to sending out emails and creating an online property website, we also advertised this property where potential luxury buyers are already viewing content, such as the Wall Street Journal, Robb Report, Youtube, and many more. The property was also highlighted on our social media page and eXp’s social media pages including Facebook and Instagram, ensuring maximum visibility.
THe results
2,800+
Views on Youtube of the property walkthrough video, which you can view here
937
Local real estate agents who received the listing announcement email, with over 50% opening the email and over 15% viewing the listing online
517
Views of the property website while it was listed, which you can view here
2
Offers received within one week of the home being listed for sale
$50,000
Over list price ultimately received for the sellers, making the final sale price for this property $3,425,000
Hear from the sellers
“Veronica helped us purchase our condo and sell our waterfront home of 20 years. After much discussion, she strategized with us on how to best showcase the home using professional staging while we originally wanted to keep our furniture there while it was listed. We’re so happy we listened to her because the end result was “wow” and we sold the home over asking with a quick turnaround.”
THINKING ABOUT SELLING?
I’d love to be your trusted resource to guide you through the selling process and for all things real estate within Greater Seattle and the Eastside. You can book a complimentary selling consultation with me that fits your schedule below.